By looking at community members as “customers,” The Melior Group’s approach to community studies offers clients a unique perspective and innovative recommendations. Our research methodology applies a marketing framework to the issues of interest to specific communities, and examines purchase decision-making, buyer behavior and the customer experience.
When this innovative approach is utilized, our clients are better able to understand how community members view the experiences, services and products being offered by the client. Community leaders can then foster a more positive experience, driving a higher volume of “purchases” and/or more meaningful, engaging and successful interactions.
Recently, we’ve been sharing with our industry peers the efforts and successes of Melior’s Vice President Susan Levine and Senior Project Director Sindey Dranoff in the Jewish community studies sector:
- Their article, “Jewish Community Studies as Seen Through a Business Lens” was published in a special edition of Contemporary Jewry: click here to read the article
- Susan and Sindey presented at the Eastern Sociological Society’s 2017 Annual Meeting as part of the “The Transformation of Jewish (and Other) Community Studies” session: click here to learn more
To read more about our work with Jewish community studies, click here. If you have questions about your own community study, please reach out to us and we will be happy to start the conversation.