Melior Group has conducted thousands of studies covering the full spectrum of marketing topics:

Market Analysis
Competitive environment
Market appeal & positioning/messaging
Brand Development & Tracking
Market messages & advertising concept testing
Marketing & advertising effectiveness
Brand attribute identification & measurement
Product & Service Development
Concept testing
Value proposition development & testing
Product & service awareness & usage research

Client Lifecycle Analysis
Market opportunity
Customer acquisition: purchasing behavior/provider decision making process
Customer experience: satisfaction & loyalty
At-risk customer: relationship evaluation
Lost business, regeneration/renewal opportunity
Member/Donor Research
Member/donor acquisition
Member/donor development opportunity
Member/donor experience: exhibit evaluation, member/donor relations
At-risk Member/donor: relationship evaluation
Lapsed Member/donor: membership renewal
Employee Research
Employee attitudes & behaviors
Employee satisfaction
Employees as marketers
Compliance: ethics, health & safety, administration


Contact us for more information about the marketing topics we cover, or ask Melior for a proposal.