The Melior Group’s Founder, Linda McAleer, recently gave a presentation at the Greater Northeast Philadelphia Chamber of Commerce’s second annual Women in Business Conference and Luncheon. Linda shared the presentation “Do It Yourself Market Research”.
In her presentation, Linda gave advice on market research tools and techniques that professionals can use to help them leverage their brand, learn about their market and feel more confident in business decision-making. While professionally-conducted market research is critical to understanding prospect and customer needs and in planning for the future of any organization, Linda advised those who want to start with “DIY” market research, by outlining important terms, types of research and how to determine what they want to get out of market research – what do they want to know, from whom and why.
The presentation was one of the Communications panels given throughout the day. Business leaders also gave presentations on a variety of other topics including Career, Personal Development, and Technology.
Linda spoke at last year’s inaugural event as well (see photo above, courtesy of the Greater Northeast Philadelphia Chamber of Commerce), which also featured panel discussions, presentations and topics to recognize significant contributions of women in all areas of business. The “Women in Business” initiative is aimed at helping women face the unique challenges in the business community, as well as enable and empower anyone from entry-level employees to CEOs to gain access to the tools that will propel their success.
This year’s Conference took place at the Radisson Hotel Philadelphia/Northeast on April 19, 2018.