The Melior Group’s Linda McAleer recently gave a presentation at the Greater Northeast Philadelphia Chamber of Commerce’s 2017 Women in Business Conference and Luncheon. Linda shared the presentation “Is It Time to Rebrand?” with co-presenter Nancy McDonald, Principal of Leapfrog Advancement Group.
In discussing the rebranding process, Linda and Nancy outlined the five aspects that define a brand: brand promise, brand perceptions, brand expectations, brand persona and brand elements. To learn more about these brand aspects, read our blog post.
The presentation was one of the Communications panels given throughout the day. Business leaders also gave presentations on a variety of other topics including Career, Personal Development, and Technology.
The goal of the Conference is to bring women together to connect, learn and grow, inspired by the Greater Northeast Philadelphia Chamber of Commerce’s recognition of the contributions of women in all areas of employment and business. The “Women in Business” initiative is aimed at helping women face the unique challenges in the business community, as well as enable and empower anyone from entry-level employees to CEOs to gain access to the tools that will propel their success. The Conference took place at the Radisson Hotel Philadelphia/Northeast on April 27, 2017.