It is with pride and honor that I celebrate The Melior Group’s 35th year in business. Some time in 1982 in the living room of my home, I had the dream that marketing research could be beneficial to organizations offering services, not just organizations providing products. With a few people willing to dream with me, we developed the research approach we called Measurement of Perceived Value (or MPV) and assisted public utilities with examining and understanding the value customers placed on the components of their gas and electric service – first, learning what comprised service and then measuring the utilities’ ability to satisfy the things that mattered to customers: that the lights went on with the switch, that a courteous and knowledgeable person addressed a problem when the customer called, that employees fixed downed poles.
Since then, Melior has been a thought leader and strategic research firm, contributing information, intelligence and insight to clients in higher education, in healthcare, and in the not-for-profit space (among others). Our marketing director asked me to write about what I am most proud of about The Melior Group… among the many:
- The amazing team of professionals here, who work collaboratively, are thoughtful for and on behalf of their clients, respect each other’s ideas
- Those who took the risk with me in 1982 (Michael Halbert, Linda Knoll, Jeffrey Lowenhar) – and, more than anyone, Maitlon Russell – our EVP, the visionary, strategic thinker and coiner of “conventional wisdom is not wisdom… we need to know what consumers value and why”
- The success of our clients, who recognize the value of strategic thinking and the contribution of research-based insights to planning for their future
- Being one of the first research firms to work with hospitals as they entered in to the foray of marketing… and continuing to work with some of the best hospitals and health systems in the U.S. today
- Entering new markets where old ideas may prevail, but client organizations are excited to try new approaches (such as with our community studies for faith-based organizations)
- Working with education clients to build programs to assure all who want to have access to post-secondary education
The 35th anniversary gemstone is Emerald. So I’ll close with this… adjectives to define an Emerald that describe today’s Melior are: brilliant, bright, sparkling and vivid. Pretty appropriate for a strategic research firm.