The Melior Group recently worked with The Greater Philadelphia Cultural Alliance (GPCA), a non-profit dedicated to supporting local arts and cultural organizations, to develop research-based information to assist its member organizations with building a base of support from high net worth (HNW) individuals who currently do and do not support arts and culture, with a focus on those who represent a greater potential to give. Through a four-part research approach, Melior developed profiles of donor behavior, values and priorities that allowed GPCA to provide strategic guidance to its member organizations.
The Melior Group’s project has been featured online in a front-page news article for Generocity, a social impact news and events group. Below is an excerpt:
The research report, informed by an assemblage of wealth advisors and fundraising pros led by marketing research consultancy The Melior Group, consists of three parts: a literature review of national trends to supplement the prime data of survey results and interviews; the results from a survey sent to existing donors to GPCA’s member orgs; and 18 comprehensive interviews with local HNW philanthropists — 13 of whom don’t significantly support arts and culture.
Kristin Vinh, strategic communications manager for GPCA, said she feels that the interviews with non-arts donors reveal tremendous potential.
“They create an opportunity for us to address some of the misperceptions we heard, especially around the arts being fully funded (they’re not) and having little social or community impact (they have a lot),” said Vinh in an email. “Also, these individuals said that they would be interested in supporting the arts, when presented in alignment with their passions.
To read the full article, click here.
To read our case study about this project, click here.