Melior’s Research Supports Brand Positioning for Major Financial Services Firm

 DTCC featured Melior in the following newsletter article:

What the DTCC Brand Means to Clients

by David Deacon

With DTCC preparing to launch its new corporate brand positioning this spring, the company recently completed a client research study designed to assess awareness and understanding of DTCC, its capabilities and its performance in servicing clients. The study establishes benchmarks for measuring progress in a multi-year effort to evolve perceptions of DTCC against strategic business and brand goals.

As DTCC embarks on a new chapter in its 40-year history, the company is broadening its role in the new regulatory landscape, while remaining committed to its core values of protecting the global financial markets and helping clients mitigate risk and reduce costs. Of particular importance will be [Read more…]