Tourism and Culture
The challenge for convention and visitors bureaus, tourist attractions, regional marketing organizations, and arts-and-cultural entities is to provide not only a special experience for their customers but a return on their marketing investment. These organizations have to be savvy about marketing themselves – and providing value – as they compete for consumers’ disposable income.
The Melior Group has worked with organizations in tourism, arts and culture, and other entertainment venues to provide market research and guidance for making informed marketing decisions and to build their appeal to their diverse set of audiences.
We have explored visitor attitudes and interests, proposed new exhibit designs, program ideas, and expansion opportunities. We have helped these entities, be they large or small in reach or budget, to assure a successful future.
For more information on our work in the tourism and culture industry, please contact us.