market research

In our 35 years in business, we’ve often stumbled upon the same roadblock with our clients – they know they need to do market research in order to move forward, but they have trouble gaining approval from the higher-ups.  When there is a “we already know this” attitude but it’s not backed up by data, that’s where companies and organizations run the risk of wasting time, money and energy on ineffective endeavors.

We were happy to see Quirks, the marketing research magazine, publish an article that touches on the importance of research, as well as how to explain to colleagues why it is valuable.  If you’re invested in a new research project but know you need approval to start, check out these tactics and then contact us – we will help you get the sign-off you need to move forward.

Click here to read the article: Educating internal stakeholders on the importance of marketing research


Interested in conducting a market research project?  Contact Elizabeth Foley at efoley@meliorgroup.com / 215-545-0054 x111 or Linda McAleer lmcaleer@meliorgroup.com / 215-545-0054 x104.