The Melior Group

Surveys  |  Focus Groups  |  In-depth Interviews  |  Internet Research

Focus Groups

We design our focus group studies to foster a rich intellectual exchange and elicit emotional responses among carefully screened participants. Full and mini focus groups are typically used to explore issues in a qualitative, non-statistical context. The perfect methodology for the ideation phase of concept development, to test advertising creative, or to explore sensitive issues, focus groups are a specialty of our consultants, who moderate hundreds of them every year throughout the United States.

In-depth Interviews

In-depth interviews are one of our preferred methodologies when studying highly targeted populations, such as professionals and executives, special types of consumers, or industry specialists. We have developed innovative approaches to accessing traditionally hard-to-reach audiences and we probe our respondents using both traditional and projective techniques.

Our interviews are designed to elicit rich, thoughtful information on complex topics, rather than just “check-off-the-box” answers. Our consultants have the depth and breadth of experience to probe intelligently and to dig underneath “pat” answers.

Internet Research

Through Internet research, we provide both qualitative and quantitative information to our clients. This methodology is ideal when targeting certain types of professionals, and consumers with particular interests, purchasing patterns, health needs, or those with a high net worth.

We study geographically diverse populations very efficiently, targeting as broad or as narrow a base as desired across the country and around the world. This medium provides exceptional versatility to test creative execution (from branding and logo development to ad testing and graphic design), to measure market perceptions, to evaluate new product/service concepts, and to assess the satisfaction levels of large numbers of individuals in as many markets as necessary in a short timeframe.

Surveys

Surveys are the perfect methodology for quantitative research, when statistical validity and numerical data on which to base decisions are required. Survey research provides the foundation for understanding underlying issues and measuring options. We design questionnaires to capture not only the “what,” but also the “why” of the topics we study, by mixing customary close-ended questions with more original, stimulating open-ended queries.

Depending on the audiences and the objectives of the study, we implement web, phone, or mail surveys. We conduct surveys with consumer, business, and professional audiences in many different languages and always go the extra mile to provide our clients with the information they need as efficiently as possible.