Because we are able to design our research with the ultimate client needs in mind, we are able to recommend the right research for the right outcomes… and this transfers easily across all industry sectors.
The learnings from the range of client assignments Melior undertakes shape our ability to work, and have success, with clients in many industries. We have considerable experience working with non-profit organizations, energy providers, local and state governmental agencies, public transportation agencies, and in consumer and industrial marketing. Our work focuses on issues of pricing, distribution, promotion, product design, branding, and advertising message development and effectiveness measures. We have measured customer loyalty and satisfaction, customer needs, customer choice behavior, product/service awareness and use, and brand image.