|
Since our founding, we have conducted thousands of studies that cover the full spectrum of marketing topics. Here is a sampling.
Market analysis
Competitive environment
Market appeal and positioning/messaging
Brand development and tracking
Marketing messages and advertising concept testing
Marketing and advertising effectiveness
Brand attribute identification and measurement
Product and service development
Concept testing
Value proposition development and testing
Product and service awareness and usage research
Client lifecycle analysis
Market opportunity
Customer acquisition: purchasing behavior/provider decision making process
Customer experience: satisfaction and loyalty
At-risk customer: relationship evaluation
Lost business, regeneration/renewal opportunity
Member/Donor Research
Member/donor acquisition
Member/donor development opportunity
Member/donor experience: exhibit evaluation, member/donor relations
At-risk Member/donor: relationship evaluation
Lapsed Member/donor: membership renewal
Employee Research
Employee attitudes and behaviors
Employee satisfaction
Employees as marketers
Compliance: ethics, health & safety, administration
Learn about the Industries We Serve, read our Success Stories, or Ask Us For A Proposal.
|
